Bjoern Lomborg is the Danish author of "The Sceptical Environmentalist: Measuring the Real State of the World".
He once headed Denmark's Environmental Assessment Institute.
He was on Time Magazine's list of the world's most influential people in 2004, but unlikely to make the list in the future -- he's on the wrong side of the Anthropic Global Warming issue.
His latest book, "Cool It," attacks the Kyoto Protocol.
"One could also get a lot more for one's money by investing in the fight against AIDS, malaria and famine," he said, insisting that "for every person saved from malaria by hitting the brakes on global warming you could save 36,000 through third world health policies."
I'm with him on that. There are far more urgent priorities the West could attend to -- like people suffering and dying now. But then, it would be about "them" and not "us".
The West loves the whole AGW thing because it's all about "us".
He also says that, if successful, the whole attack on C02 would only shave off two years of C02 growth this century, meaning that it would take until 2102 instead of 2100 to reach a predefined level of C02.
Hardly worth the bother.